In the year 2015, we are seeing some new and exciting URL extensions that provide some very interesting options for unique URL branding opportunities. It seems like a decade ago that the main domain extensions were the classic .com, .net, and .org extensions. While these extensions still dominate the market in terms of demand and sales numbers, the landscape is quickly changing in terms of market disbursement for newly created, long form domain extensions.
The trend that we are seeing now can be traced back to geo-specific domain extensions (.ca, .co.uk, etc.) and how back in the 90’s, people started taking advantage of some of the lesser known national extensions and started using them creatively. We can still see this to this day as .io domains are hugely popular on the back of the fact that the extension resembles the technological abbreviation for input/output. Today, you can find thousands of tech related domains that use the .io domain extension.
So where are we going from here? Well, we have recently seen how generic TLD’s have started to emerge. This is where it will really get interesting. The sky really is the limit when it comes to generic TLD’s, as we see the infinite possibilities for creative branding combinations. As we progress into the year and into the next few years, we will begin to see all kinds of interesting generic TLD’s. Domain extensions such as .Vegas and .NYC are just the beginning. In a few years time we will be looking at domain names in a totally different way.
Let’s look at a specific example. One of the more creative TLD’s we’ve seen is .vape. We can only assume that this targeting the emerging market of vaporizers and vaporizer pens. This market is growing very quickly as more people are looking for alternatives to smoking, or as they vaporize whatever it is they’re vaporizing instead of combusting it. For this TLD, you could imagine potential domains of learnto.vape, try.vape, etc. The incorporation of the TLD as part of the domain brand is going to be a game changer as we move into the future with more and more generic TLD’s becoming available.